Big Changes For Australian Made Logo
Australia’s Nation Brand Advisory Council has decided to rebrand the iconic Australian Made kangaroo logo, opting for a mor
Do Small Businesses Need a Website?
If you run a small business, you might be thinking a website isn’t a necessity. Unfortunately, this is a huge misconception
How to tell it’s time to update your website
These days, websites have become a necessity for businesses in almost all industries. If you’ve had the same website for a
Tips for a successful online store
With COVID-19 restrictions starting to ease here in Australia, many retailers are slowly opening their doors again. Before th
WordPress vs. Other Platforms: Which is Right For You?
WordPress is still one of the most popular platforms out there and for very good reason—is WordPress right for you though?
SEO vs. SEM: Which is the best option for your business?
There is often confusion surrounding the two terms SEO and SEM. Many business owners out there are unsure of which they would
Successfully Working From Home: Our Top Tips
Across Australia and the rest of the world, many of us have started working remotely. If you’re accustomed to working in an
How do I write the copy for my website?
With all of this spare time on our hands, we would be mad not to use it to develop our online content, right? If you’ve bee
Marketing in Tough Times: How to Keep Afloat During COVID-19
The impact of coronavirus has been well and truly felt across Australia and the rest of the world. Many aspects of our lives
The Basics of Pay Per Click: Should you be using it?
As the name suggests, PPC (Pay Per Click) is a type of online marketing where advertisers pay a fee each time their ad gets c
Instagram Feed – Changes Are Coming
Does your website display your Instagram feed? If it does, you could be in for a rude shock when the latest Instagram update
Growing your Small Business: Why SEO is so Important
As a small business owner, you already have enough on your plate to worry about. Why should you add Search Engine Optimisatio
The Beginner’s Guide to CRO (Conversion Rate Optimisation)
Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who take action on your site.
How to Write an SEO Rich Article
Articles and blog posts are a simple way to give your site a helping hand when it comes to your SEO. But how do you ensure yo
Google Now Showing Favicons in Search Results
Have you noticed the newest tweak Google has made to its desktop search? As shown in the screenshot, there are now little bra
Local SEO: What is it & how to leverage it
There are many little changes you can make to help your small business get found online—one of these is investing some time
The Biggest SEO Trends to Come out of 2019
There were many SEO trends that came to the surface last year—we’ve decided to take a look back at a few of the biggest S
Digital Marketing Grants for Small Business: Beat the December Deadline!
Would $10,000 assist your business’s digital marketing efforts? The Small Business Digital Marketing Grant was introduced t
Are you using your Google My Business listing correctly?
Google My Business is an essential tool when it comes to managing the online presence of your business or organisation. Ensur
Australia’s Newest Domain Name Is Almost Here: .au
Short and simple, the new .au domain name will now make it even easier for Australian customers to access your website. Easy
Six Easy Ways (+1 other) To Reduce Spam Emails
After 10 years in the website design and marketing industry we have hosted many a website and solved many a perplexing proble
Digital Marketing: The Exciting World of Voice Search
Digital marketing has always been an ever-evolving and fast-paced industry, one where new technological innovations are being
What the GDPR means for Australian Business and Website Owners
If you are a business owner or corporation in Australia, you have no doubt been alerted to the introduction of the General Da
What are cookies and how do they affect me?
Almost all of us have heard of cookies, but it can be difficult to understand exactly what they are, and aren't. Below is a s
HTTPS and SSL Certificates
In the past SSL Certificates were almost exclusively used for eCommerce stores. These days having an SSL certificate installe
The Top 5 investments for your eCommere website
Want to set up an eCommerce website but not sure how to spend your budget? Here’s our Top 5 on what your business needs to
Styling your online store
When it comes to retail, it’s all about getting the presentation and image of your store right to attract new customers and
The Marketing Advantages of ‘How To’ videos
With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
Google Warning Websites to Use SSL
Experts have been warning for some time now that Google is aggressively encouraging website owners to transition to using SSL
Why Perception of Value is so important
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
Websites Beware – Google is blacklisting HTTP
HTTP stands for Hypertext Transfer Protocol and is the old and not secure version in which information and data is shared whi
Why your Business Needs to Give Back
Irrespective of the size of your business, there is an infinite way in which you as a business can give back to the community
5 Business To Dos in 2017
Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
Spotify launches the ‘weirdest’ global campaign ever
“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
2016’s Top 5 Most Viral Campaigns
When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
Merry Christmas from Shared Marketing
Happy Silly Season!
Our business would not be possible without the continued support of our fantastic clients, incredible
Help! My website is sick!
There are many reasons why business owners need help with their website - and sometimes they're not even aware their website
One of the best Aldi fails
When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
There’s Nothing Like Australia
Happy Australia day Australians! You are about to be given the gift of thousands of new international friends thanks to the l
New Years Resolutions for your business
So 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
How to make blogging child’s play
It's no secret that Google loves content which is why there is now such a strong emphasis on websites having a quality and re
Why research is essential to your business
There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Tips for Marketing at Christmas
The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festive s
Building and Designing your business
Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
Why we love eBooks
There's not many people out there who haven't subscribed to, or at least heard, of eBooks. EBooks are paving the way when i
The best PR campaigns will often come from consumers
'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
Design forces the AFL to say sorry
As a business, if you're going to copy or 'replicate' artwork, you had better have a good strategy in place for the repercuss
How killing a lion can kill your business
There's not many people in the western world who wouldn't be familiar with the tragic fate of a famed lion named Cecil. Cec
The Changing Face of Retail Customers
A recent study by Delloite revealed the interesting - but unsurprising fact - that over 60% of customers check out the mercha
Why you have to get your Google AdWords right!
As we've previously discussed, there's a lot more to setting up an AdWords campaign than meets the eye! Google is a tricky be
SEO stands for Search Engine Optimisation
There's a certain three letters that you may hear being thrown around in general website conversation . . . SEO. Now, don't f
The importance of testing your website
It is a very exciting time when you go to launch (or re-launch) your website. There is a world of possibilities out there and
Why spelling mistakes are bad for business
There is nothing more off-putting than reading through the first line of a blog article, email newsletter or even a website a
Keep your marketing respectful
Marketing is about branding and what better way to get your company name out there than by affiliating your business with a s
D-Day is coming if your website is not mobile friendly
It's official. Google has announced the cut-off date for getting your website mobile friendly is the 21st of April. After thi
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Your website needs a Facebook page
The definition of Yin and Yang thanks to our friends at Wikipedia reads as:
"Yin and yang can be thought of as complementary
To blog or not to blog, that is the question
Words, words, words. Words are everywhere. Words are communication. Words are important and words are becoming increasingly i
Does your website need a reno?
Your website is nine times out of ten the first impression, or the 'front door' to your business for new clients. So if your
There’s a storm of analytics coming at you!
"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
Score a touch down with your branding
The American Super Bowl has become as much about entertainment as it has about sport and never more so than the 2015 Super Bo
How to hit a bullseye with your Ad Re-targeting
Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
What is Google Hummingbird and will it effect your SEO?
When you look up the definition of Google, as supplied by Google, not once does it mention 'increasing traffic to websites.'
Your Map to Middle Earth
It's reassuring to know that even Google can have a bit of a giggle every now and then. Recently a new location Google Maps M
New year, new marketing strategy.
2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
It’s beginning to look a lot like Christmas
The tinsel has been on the shelves since October and before we know it, the Easter Eggs will be out. So is your business read
Retailer tears for 2014 Christmas campaigns
Christmas campaigns have been taken to a new level this year thanks to our English pals and retail/grocery giants, John Lewis
The Waitplate System & What They’re Doing Right
At Shared Marketing HQ, we love success stories and Gold Coast based company, the Waitplate System, is one of those stories.
Why your website has to be mobile
There is nothing more frustrating than surfing the internet on your phone or iPad and coming across a website that has bits o
Santa bought a Jeep.
Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
Black Friday is coming and so are the customers!
It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
The wonderful world of marketing acronyms
Have you ever attended a networking event, sat through a conference or just began a conversation with a colleague and found y
Why Bing loves Emoji’s
Emoji's or Emoticons are one of Japan's most famous exports. Any time you see a happy face or a thumbs up in your emails, soc
Where the Bloody Hell are you Barack?
There is not much more you could ask for than global recognition for your brand through the direct endorsement from the Pre
Making a Message to Remember
Since July 2014, the historic Tower of London has seen a gradual transformation through the colour red. Armistice Day marked
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Why doesn’t Google like me?
It's a question many business owners ask themselves over and over again "Why doesn't Google like my website?" It's a problem
Staying true to your clientele
There are a few demographics that you just don't mess with, one of them being parents of young children. If you get this grou
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
It’s All In A Name
Boost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Would You Like a Guinea Pig with your Stuffed Crust?
This is not a 'value add' you would expect to hear when ordering your Friday night pizza feast but this is exactly what was h
Ca$hing In on The Next Big Thing
There seem to be a growing number of global occasions that are presenting themselves to the masses that you as a business, ca
The Story Behind The Logo
Take a look around you right now, the world is surrounded by logos and designs. The Samsung logo on your phone, the BIC logo
Getting Offensive to Get Noticed
It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Don’t Let Your Website Get Too Dusty
Back in the heyday of the 199o's when websites were first introduced as an extra marketing tool for business, the requirement
Shopping Under the Influence
There can be no argument when it comes to human behaviour, the more alcohol that is consumed the less worried we become about
Celebrity Endorsements Are Far From Terminated
"Dylan! I've decided it's time for me to move back to Austria." This is the opening line of Realestate.com.au's new big bang
Head in the Clouds – Computing
There are several contexts in which the word 'cloud' can be used:
Meteorology: a visible mass of condensed watery vapour f
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
When Competitions Get Ugly
With the increased use in technology, there is a new dimension in the world of competitions.
Competitions are one of the old
State Vs State
Tonight we see the first of the Queensland versus New South Wales State of Origin games for 2014 and it got us thinking in th
Phone Manners Matter
"Yup." Believe it or not, this is how some business owners will answer their mobile phone. As you can appreciate, this is not
That Sounds Familiar?
Ever catch yourself reading an article or blog on-line and thinking to yourself 'This sounds really familiar?' Chances are,
Extra! Extra! Read all about it!
In the age of social media and 'sharing', it seems that more and more business are cutting back the amount of traditional med
When Controversy Turns into Great Branding
It's an interesting irony that human nature wants what they can't have. A musician dies and instantly their last album from 5
Keeping Up with The Joneses
Technology has changed the face of how we live life and also how we market our business.
You need to know what your custom
Brand Collateral
What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sale
Logo Design Info
Logo Design - They say that first impressions last.
For many, the first impression your business is your logo. We design logo