What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed in line with the brands core values and personality, in such a way that ensures all material delivers the correct message, viewers and readers are engaged and who’s end result is to ensure action is taken by the customer.
These marketing aids are intended to make the sales effort easier and more effective and typically include-
- business cards
- printed & digital newsletters & brochures
- email signatures
- Facebook, youtube, twitter page designs
- point of sale
- direct mail
- vehicle signage
- display, exhibition stands & graphics, signage
- branded power point, keynote presentations
- movies, video, showreels etc.
All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy.
A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales. Your brand needs to be consistent in it’s message and it’s appearance. There’s no point designing a new logo for your website when you are handing out business cards with your old logo. Brand collateral is the way in which you gain exposure and recognition for your business.
Collateral design is an integral part of what we offer here at Shared Marketing. We are experts in producing these tools to ensure your business is a step ahead of the competition. Drop us a line today!