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Styling your online store

When it comes to retail, it’s all about getting the presentation and image of your store right to attract new customers and
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The Marketing Advantages of ‘How To’ videos

With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
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Why Perception of Value is so important

With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
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Why your Business Needs to Give Back

Irrespective of the size of your business, there is an infinite way in which you as a business can give back to the community
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5 Business To Dos in 2017

Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
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Spotify launches the ‘weirdest’ global campaign ever

“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
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2016's Top 5 Most Viral Campaigns

When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
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5 best Australian brand mascots

On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
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Aldi unveils one of the best #fails by asking customers what they think

When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
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Building and Designing your business

Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
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Why we love eBooks

There's not many people out there who haven't subscribed to, or at least heard, of eBooks.  EBooks are paving the way when i
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Why the best PR campaigns will often come from your consumers

'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
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Copy cat design forces the AFL to say sorry

As a business, if you're going to copy or 'replicate' artwork, you had better have a good strategy in place for the repercuss
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How killing a lion can kill your business

There's not many people in the western world who wouldn't be familiar with the tragic fate of a famed lion named Cecil.  Cec
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How can your marketing get lucky?

In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
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The Yin and Yang - Why your Facebook page needs a website and your website needs a Facebook page

The definition of Yin and Yang thanks to our friends at Wikipedia reads as: "Yin and yang can be thought of as complementary
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To blog or not to blog, that is the question.

Words, words, words. Words are everywhere. Words are communication. Words are important and words are becoming increasingly i
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Does your website need a reno?

Your website is nine times out of ten the first impression, or the 'front door' to your business for new clients. So if your
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Batten down the hatches! There's a storm of analytics coming at you!

"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
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Score a touch down with your branding

The American Super Bowl has become as much about entertainment as it has about sport and never more so than the 2015 Super Bo
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How to hit a bullseye with your Ad Re-targeting

Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
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New year, new marketing strategy.

2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
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Santa bought a Jeep.

Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
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Be careful what you promise

Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
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Getting Behind Your Local Business

As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
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The Story Behind The Logo

Take a look around you right now, the world is surrounded by logos and designs. The Samsung logo on your phone, the BIC logo
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Getting Offensive to Get Noticed

It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
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Don't Miss a Golden Marketing Opportunity

Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
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State Vs State

Tonight we see the first of the Queensland versus New South Wales State of Origin games for 2014 and it got us thinking in th
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B is for Branding

The Oxford Dictionary defines Branding as: "The activity of giving a particular name and image to goods and services so that
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Frozen - Why we can't "Let It Go"

You would have to be living under a snowball to have missed the avalanche that is the marketing machine of Disney's newest ad
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Vehicle Signage in the Fast Lane

Speaking from experience, vehicle signage - effective vehicle signage - does work.  Our Shared Marketing SEO started the bus
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Extra! Extra! Read all about it!

In the age of social media and 'sharing', it seems that more and more business are cutting back the amount of traditional med
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Brand Collateral

What is Brand collateral? Brand Collateral is the collection of media used to promote your organisation and support the sale