Styling your online store
When it comes to retail, it’s all about getting the presentation and image of your store right to attract new customers and
The Marketing Advantages of ‘How To’ videos
With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
Why Perception of Value is so important
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
Why your Business Needs to Give Back
Irrespective of the size of your business, there is an infinite way in which you as a business can give back to the community
5 Business To Dos in 2017
Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
Spotify launches the ‘weirdest’ global campaign ever
“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
2016’s Top 5 Most Viral Campaigns
When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
5 best Australian brand mascots
On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
One of the best Aldi fails
When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
Building and Designing your business
Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
Why we love eBooks
There's not many people out there who haven't subscribed to, or at least heard, of eBooks. EBooks are paving the way when i
The best PR campaigns will often come from consumers
'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
Design forces the AFL to say sorry
As a business, if you're going to copy or 'replicate' artwork, you had better have a good strategy in place for the repercuss
How killing a lion can kill your business
There's not many people in the western world who wouldn't be familiar with the tragic fate of a famed lion named Cecil. Cec
Keep your marketing respectful
Marketing is about branding and what better way to get your company name out there than by affiliating your business with a s
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Your website needs a Facebook page
The definition of Yin and Yang thanks to our friends at Wikipedia reads as:
"Yin and yang can be thought of as complementary
To blog or not to blog, that is the question
Words, words, words. Words are everywhere. Words are communication. Words are important and words are becoming increasingly i
Does your website need a reno?
Your website is nine times out of ten the first impression, or the 'front door' to your business for new clients. So if your
There’s a storm of analytics coming at you!
"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
Score a touch down with your branding
The American Super Bowl has become as much about entertainment as it has about sport and never more so than the 2015 Super Bo
How to hit a bullseye with your Ad Re-targeting
Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
New year, new marketing strategy.
2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
It’s beginning to look a lot like Christmas
The tinsel has been on the shelves since October and before we know it, the Easter Eggs will be out. So is your business read
The Waitplate System & What They’re Doing Right
At Shared Marketing HQ, we love success stories and Gold Coast based company, the Waitplate System, is one of those stories.
Santa bought a Jeep.
Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
Black Friday is coming and so are the customers!
It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
It’s All In A Name
Boost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Would You Like a Guinea Pig with your Stuffed Crust?
This is not a 'value add' you would expect to hear when ordering your Friday night pizza feast but this is exactly what was h
Ca$hing In on The Next Big Thing
There seem to be a growing number of global occasions that are presenting themselves to the masses that you as a business, ca
The Story Behind The Logo
Take a look around you right now, the world is surrounded by logos and designs. The Samsung logo on your phone, the BIC logo
Getting Offensive to Get Noticed
It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Shopping Under the Influence
There can be no argument when it comes to human behaviour, the more alcohol that is consumed the less worried we become about
Celebrity Endorsements Are Far From Terminated
"Dylan! I've decided it's time for me to move back to Austria." This is the opening line of Realestate.com.au's new big bang
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
When Competitions Get Ugly
With the increased use in technology, there is a new dimension in the world of competitions.
Competitions are one of the old
Instagram – So much more than just selfies!
What is Instagram and how it can be big business for your business ?
Instagram - as defined by ‘Instagram’ - is a “f
State Vs State
Tonight we see the first of the Queensland versus New South Wales State of Origin games for 2014 and it got us thinking in th
B is for Branding
The Oxford Dictionary defines Branding as: "The activity of giving a particular name and image to goods and services so that
Frozen – Why we can’t “Let It Go”
You would have to be living under a snowball to have missed the avalanche that is the marketing machine of Disney's newest ad
Vehicle Signage in the Fast Lane
Speaking from experience, vehicle signage - effective vehicle signage - does work. Our Shared Marketing SEO started the bus
Extra! Extra! Read all about it!
In the age of social media and 'sharing', it seems that more and more business are cutting back the amount of traditional med
When Controversy Turns into Great Branding
It's an interesting irony that human nature wants what they can't have. A musician dies and instantly their last album from 5
Brand Collateral
What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sale