I had an unforeseen critical job turn up which required immediate action. I called in the Shared Marketing team and they simply delivered. Their ability to understand my vision and then translate that to a final product in a timely manner was exceptional.
Fantastic service and I can't believe the quality of our website. I have dealt with website builders before on 3 different websites and shared marketing blows them all out of the water. Happy to give my continued business to Craig and the team. Thanks again guys
I'm really happy with the new look and feel of the website, thanks so much to your team for understanding my requirements and making it such a smooth process.
The team at Shared Marketing were most attentive and attuned to our website requirements throughout the website development. Their response times to our many requests in the design process evidenced a team eager to deliver for their client.
I have had the best experience with shared marketing.I don’t know anything about technology and they have walked me through every step of the way as well as answering every little silly question without making me feel that I should know all the answers.My website/instagram/Facebook/google accounts have all been set up which i absolutely love at a very fair price.The team are friendly and knowledgeable.I would recommend anyone to Craig and the team at shared marketing.Stacey
Excellent service and have produced the most amazing website for me. I am now in the process of setting up two new business ventures. The advice and enthusiasm that Craig and his team give is second to none. If you are thinking of setting up a business a website is a must. I would highly recommend speaking with Shared Marketing at the start of any venture. Unlike many of the local so called web design companies Shared Marketing isnt a one man band. I have had problems resolved within minutes rather than days and an extra set of invoices. Amazing business with great ethics!
Craig and his team make doing business easy. Using Shared Marketing to help our business grow was a no brainer.
Great service, friendly and helpful. Craig and the team make a great effort to help your business
Great service from craig and the team, always a great help.
The Waitplate System
Shared Marketing was recommended to us because of their experience with start-up companies and assisting new innovations to get to market. They have been working with us from earlier days of our product development and have been extremely helpful in creating an engaging and credible brand. The designers listen to what we say and advise us in a way that makes sense.They have been a pleasure to work with and have provided everything we needed including brand and style guides, signage designs for our factory and vehicles, designing and supplying our marketing material, producing our video, iPhone App development, SEO and launching our website and online store, website and social media maintenance and the list goes on!We found their services good value and all inclusive and all involved were great to work with both creatively and for our business development.Kelly Arbuckle, Waitplate
Personal Training Runaway Bay
The Shared Marketing team has exceeded our expectations in every way. From rebranding, logo design, website development to printing, the Shared Marketing team has been very professional. Work has always been completed on time, usually faster than quoted and of the utmost quality. Communication, emails and phone, are always promptly responded to.Helping our company to become a more professionally recognised brand could not have been possible without the SM team. Thank you so much, we always receive compliments from clients about our professional image in the community
A massive thank you to the amazing team at Shared Marketing for giving our website an entire make over! Not only has the new website increased our profits but it has also opened a door to other digital opportunities allowing our customers to now order online via customised accounts and other extras we didn't even know existed.The team has such an extensive knowledge base and are always attending to our requests promptly. A special mention to Josh who even talks our lingo to the less IT savvy employees in the office.We would highly recommend Shared Marketing to all those around us and we are confident in the professionalism and care taken towards their clients, just like they did for us.Love from the Cherry Blooms team
First Aid Accident & Emergency
We started out with another, larger web design company only to find we were treated like a number. Shared really do care about their customers and get results.
First Aid Accident & Emergency
Shared marketing has helped our business go from a 1000 hit per month web site to over 2500 specific hits a month and triple our sales.Craig and the team are onto everything Web based and marketing that you need to help succeed. Thanks Shared
Fantastic team to work with and open to new ideas. Would recommend these guys (and girls) to anyone starting a new business and needing a website. They know their stuff! And Craig isn't too bad at kite-surfing either haha!
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is now only part of the problem.
Even with the most strategically planned online campaign and social media promotions, if your brand is not appealing to the correct economic demographic, your product is going to remain sitting on its virtual shelf collecting dust – especially if it’s deemed on the expensive side.
If your business is selling a ‘want’ not a ‘need’ it is imperative that your brand is appealing to the right audience, especially if your price bracket is on the higher end of the scale. If your brand is presented correctly and appeals to your target audience, your sales will usually increase and organic traffic to your website and social media should follow suit.
This is why your brand’s perception of value is so darn important.
Let’s start with a visual example we can all relate to, coffee.
Looking at both promotional images from two different coffee pod suppliers, there are many similarities with the layout of the advertisement:
One feature male model holding a cup of coffee;
The coffee brand displayed;
An image of the coffee capsules,
Despite these similarities, it is extremely obvious to the consumer that these two companies are appealing to two very different markets.
Let’s take a closer look shall we?
Nespresso vs Expressi
A simple and elegant layout with no clutter to heighten the prestige of the brand;
A well-recognized personality which their customers would aspire to either be or be with, endorsing the brand;
No mention of price as this doesn’t matter to their targeted market;
An image of their coffee pod machine to further up sell their brand and products.
We could spend all day dissecting the differences and subconscious marketing that is involved in these images including the fact that the Nespresso logo is strategically positioned at the same height as George Clooney’s somewhat provocative stare.
But we won’t.
Now take a look at your own brand and marketing campaigns, especially if you are selling to the higher end of the market in your particular industry.
Start off by asking yourself these questions:
Do you have a logo that is portraying your company as a luxury brand?
Is your imagery professional and elegant or amateur in appearance?
Is your branding saying ‘exclusive’ or ‘mass-market’?
Are you portraying a brand that inspires your potential customers?
Are you giving your potential customers enough reasons for them wanting to be affiliated with your brand?
Is your brand image giving people the satisfaction that they are receiving quality and value for money?
If you haven’t been able to answer “Yes”to all of these questions or leaning towards lots of “Maybe’s”, it’s time to do some upgrades to your brand.