For example, L’Oréal (a large beauty brand) has the tagline “Because you’re worth it” whereas Nike is know for it’s tagline “Just Do It.” In order to have a successful tagline it not only has to be clever but also highly relevant to your customers – this allows for easier memorisation. The most successful way to develop a tagline is to figure out what your target audience is and utilise what that audience really cares about to pin down your positioning statement – then use your positioning statement as the foundation for your tagline. A great example of this process is BMW’s “the ultimate driving machine” which is based on the positioning statement of performance and drivability.
There are many online resources that will offer hundreds of tagline, but in almost every occurrence, when they are GOOD its because they are based on a positioning statement while also very clever.
At Shared Marketing our extensive marketing and branding experience has made us very proficient in creating strong business taglines in addition to other aspects of developing a efficient and functional brand.