To begin the process we analyse your present and past marketing and market related communications, then we work to understand customers perceptions of your brand; both your internal and external customers are important sources. We want to capture a candid story about their thoughts and feelings of your brand. We then develop that vital brand schema that gives unique insights into how your brand can be better managed.
With our marketing research we are then able to ascertain the level of brand awareness, your brand image or profile, your target market and competition as well as your brand’s points-of-parity (POP) and points-of-difference (POD). Both are very important because you need to check all the POPs as well as having some stand out PODs. You wouldn’t want a competitor winning hands down just because you have left out an element that every one of your customers expects and you must have something unique that makes them decide to choose your brand.
As you can see, a brand audit is a very powerful tool because it sets your future strategic direction. It can make all the difference to your future success in the marketplace. Contact Shared Marketing today to arrange a Brand Audit.