Growing your small business:
Why SEO is so important
| 26 February 2020
As a small business owner, you already have enough on your plate to worry about. Why should you add Search Engine Optimisation (SEO) to your already chaotic to-do list? The truth is, SEO should be a top priority for small business owners of today.
To help you wrap your head around why SEO is so important for small business, we’ve created a quick and simple summary.
Create a better user experience:
SEO isn’t just about keeping Google happy. A large focus of SEO is to create a more user-friendly experience for visitors who come to your site. If your website is clear, easy to understand, easy to navigate and provides the user with the information they need, they will be far more likely to stay on your site.
This will eventually lead to conversions you’ve been hoping to achieve, such as the customers completing an online order or signing up to your mailing list. If you’d like to learn more about the different types of conversions and conversion rate optimisation—have a read of our helpful guide from last week.
Creating a more user-friendly experience for your clients will then come full circle—Google recognises when a visitor is having a positive experience and this will contribute towards a better ranking for your site in the search results.
Reach more customers & improve credibility:
The purpose of creating a website in the first place is usually to reach more customers with your message and ensure your brand is seen.
Through SEO, you can make sure your efforts aren’t being wasted and your site is being frequented by your target audience. The main aim of SEO is to increase the odds of attracting customers who have actively searched for the products or services you provide. SEO is organic and organic search is often the primary source of website traffic.
Credibility and trustworthiness also play a major part when it comes to bringing in more visitors to your site. Google is a trusted source, so when you appear higher in the search results, users will see that you’re credible and trustworthy—this will make them more likely to click on your website.
Save yourself some money:
SEO is a long term and extremely worthwhile investment. When truly good SEO is created, you can potentially see results for many years to come.
SEO is incredibly valuable—it’s a means of directly connecting your brand to qualified customers who have already shown interest via a Google search. Therefore, money isn’t wasted throwing your brand at a larger target audience who may have no interest in your products or services to start with.
The list of benefits SEO has for small business could go on and on—but we hope these few tips will help get you started. If you’d like more information on our SEO services, get in touch with the team at Shared Marketing today. For more handy guides like this one, be sure to follow us on Facebook and sign up to our newsletter.