Tips for a successful online store
With COVID-19 restrictions starting to ease here in Australia, many retailers are slowly opening their doors again. Before th
SEO vs. SEM: Which is the best option for your business?
There is often confusion surrounding the two terms SEO and SEM. Many business owners out there are unsure of which they would
Marketing in Tough Times: How to Keep Afloat During COVID-19
The impact of coronavirus has been well and truly felt across Australia and the rest of the world. Many aspects of our lives
Digital Marketing Grants for Small Business: Beat the December Deadline!
Would $10,000 assist your business’s digital marketing efforts? The Small Business Digital Marketing Grant was introduced t
Digital Marketing: The Exciting World of Voice Search
Digital marketing has always been an ever-evolving and fast-paced industry, one where new technological innovations are being
The Marketing Advantages of ‘How To’ videos
With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
Why Perception of Value is so important
With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
5 Business To Dos in 2017
Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
Spotify launches the ‘weirdest’ global campaign ever
“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
2016’s Top 5 Most Viral Campaigns
When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
Tips for Marketing at Christmas
The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well!
With the festiv
How to recognise a golden sponsorship opportunity
As a business owner, there will be many opportunities that can be used to gain more exposure for your brand. To name a few:
Why Nike keeps winning Olympic sponsorship gold in 2016
The world is in official Olympic fever as the 2016 Olympic Games kicked off in Rio de Janeiro and their 11 official partners
5 best Australian brand mascots
On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
The story behind Borobi – Mascot for the 2018 Commonwealth Games
There is always an air of apprehension when it comes to the unveiling of a mascot, especially when it's for your own country.
How to engage your customers – outside of social media
Known for it's sun, sand and surf, the city of the Gold Coast is buzzing for more reasons than one. It's difficult to find a
Help! My website is sick!
There are many reasons why business owners need help with their website - and sometimes they're not even aware their website
One of the best Aldi fails
When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
New Years Resolutions for your business
So 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
Why research is essential to your business
There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Tips for Marketing at Christmas
The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festive s
Building and Designing your business
Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
Why we love eBooks
There's not many people out there who haven't subscribed to, or at least heard, of eBooks. EBooks are paving the way when i
The best PR campaigns will often come from consumers
'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
SEO stands for Search Engine Optimisation
There's a certain three letters that you may hear being thrown around in general website conversation . . . SEO. Now, don't f
Keep your marketing respectful
Marketing is about branding and what better way to get your company name out there than by affiliating your business with a s
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
There’s a storm of analytics coming at you!
"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
How to hit a bullseye with your Ad Re-targeting
Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
What is Google Hummingbird and will it effect your SEO?
When you look up the definition of Google, as supplied by Google, not once does it mention 'increasing traffic to websites.'
New year, new marketing strategy.
2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
The Waitplate System & What They’re Doing Right
At Shared Marketing HQ, we love success stories and Gold Coast based company, the Waitplate System, is one of those stories.
Santa bought a Jeep.
Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
Black Friday is coming and so are the customers!
It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Staying true to your clientele
There are a few demographics that you just don't mess with, one of them being parents of young children. If you get this grou
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
It’s All In A Name
Boost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Would You Like a Guinea Pig with your Stuffed Crust?
This is not a 'value add' you would expect to hear when ordering your Friday night pizza feast but this is exactly what was h
Ca$hing In on The Next Big Thing
There seem to be a growing number of global occasions that are presenting themselves to the masses that you as a business, ca
Getting Offensive to Get Noticed
It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Ring! Ring! It’s Google Calling.
The mega-power of Google just keeps getting bigger. In another effort to outshine it's Search Engine competitors, Google ha
Shopping Under the Influence
There can be no argument when it comes to human behaviour, the more alcohol that is consumed the less worried we become about
Celebrity Endorsements Are Far From Terminated
"Dylan! I've decided it's time for me to move back to Austria." This is the opening line of Realestate.com.au's new big bang
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
B is for Branding
The Oxford Dictionary defines Branding as: "The activity of giving a particular name and image to goods and services so that
Frozen – Why we can’t “Let It Go”
You would have to be living under a snowball to have missed the avalanche that is the marketing machine of Disney's newest ad
Brand Collateral
What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sale