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The Marketing Advantages of ‘How To’ videos

With YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
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Why Perception of Value is so important

With the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
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5 Business To Dos in 2017

Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
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Spotify launches the ‘weirdest’ global campaign ever

“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
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2016's Top 5 Most Viral Campaigns

When it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
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Tips for Marketing at Christmas

The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festiv
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How to Recognise a Golden Sponsorship Opportunity

As a business owner, there will be many opportunities that can be used to gain more exposure for your brand. To name a few:
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Why Nike keeps winning Olympic sponsorship gold in 2016

The world is in official Olympic fever as the 2016 Olympic Games kicked off in Rio de Janeiro and their 11 official partners
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5 best Australian brand mascots

On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
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The story behind Borobi - Mascot for the 2018 Commonwealth Games

There is always an air of apprehension when it comes to the unveiling of a mascot, especially when it's for your own country.
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How to engage your customers - outside of social media

Known for it's sun, sand and surf, the city of the Gold Coast is buzzing for more reasons than one. It's difficult to find a
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Help! My website is sick!

There are many reasons why business owners need help with their website - and sometimes they're not even aware their website
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Aldi unveils one of the best #fails by asking customers what they think

When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
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New Years Resolutions for your business

So 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
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Why research is essential to your business

There's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
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Tips for Marketing at Christmas

The early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festive s
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Building and Designing your business

Home renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
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Why we love eBooks

There's not many people out there who haven't subscribed to, or at least heard, of eBooks.  EBooks are paving the way when i
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Why the best PR campaigns will often come from your consumers

'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
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SEO stands for Search Engine Optimisation

There's a certain three letters that you may hear being thrown around in general website conversation . . . SEO. Now, don't f
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How can your marketing get lucky?

In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
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Batten down the hatches! There's a storm of analytics coming at you!

"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
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How to hit a bullseye with your Ad Re-targeting

Have you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
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What is Google Hummingbird and will it effect your SEO?

When you look up the definition of Google, as supplied by Google, not once does it mention 'increasing traffic to websites.'
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New year, new marketing strategy.

2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
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Santa bought a Jeep.

Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
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Staying true to your clientele

There are a few demographics that you just don't mess with, one of them being parents of young children. If you get this grou
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Be careful what you promise

Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
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Getting Behind Your Local Business

As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
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Getting Offensive to Get Noticed

It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
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Ring! Ring! It's Google Calling.

The mega-power of Google just keeps getting bigger.  In another effort to outshine it's Search Engine competitors, Google ha
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Don't Miss a Golden Marketing Opportunity

Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
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B is for Branding

The Oxford Dictionary defines Branding as: "The activity of giving a particular name and image to goods and services so that
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Frozen - Why we can't "Let It Go"

You would have to be living under a snowball to have missed the avalanche that is the marketing machine of Disney's newest ad
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Brand Collateral

What is Brand collateral? Brand Collateral is the collection of media used to promote your organisation and support the sale