Why your Business Needs to Give Back
Irrespective of the size of your business, there is an infinite way in which you as a business can give back to the community
What is Social Proof and why do I need it?
Imagine you are walking past two cafés wanting to buy a cup of coffee. One café looks really nice but has no customers. T
One of the best Aldi fails
When it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
New Years Resolutions for your business
So 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
The best PR campaigns will often come from consumers
'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
How can your marketing get lucky?
In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Your website needs a Facebook page
The definition of Yin and Yang thanks to our friends at Wikipedia reads as:
"Yin and yang can be thought of as complementary
Retailer tears for 2014 Christmas campaigns
Christmas campaigns have been taken to a new level this year thanks to our English pals and retail/grocery giants, John Lewis
Where the Bloody Hell are you Barack?
There is not much more you could ask for than global recognition for your brand through the direct endorsement from the Pre
Making a Message to Remember
Since July 2014, the historic Tower of London has seen a gradual transformation through the colour red. Armistice Day marked
#DontHashItUp
Social media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Staying true to your clientele
There are a few demographics that you just don't mess with, one of them being parents of young children. If you get this grou
Be careful what you promise
Earlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Campaigns Which Make Your Database Grow
Win a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Getting Behind Your Local Business
As a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
Would You Like a Guinea Pig with your Stuffed Crust?
This is not a 'value add' you would expect to hear when ordering your Friday night pizza feast but this is exactly what was h
Getting Offensive to Get Noticed
It can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Don’t Miss a Golden Marketing Opportunity
Anyone who knows anyone on the Gold Coast and follows them on social media, would've have undoubtedly seen a common theme occ
When Competitions Get Ugly
With the increased use in technology, there is a new dimension in the world of competitions.
Competitions are one of the old
State Vs State
Tonight we see the first of the Queensland versus New South Wales State of Origin games for 2014 and it got us thinking in th
The ‘E’Customer is Always Right
Let’s face it, we have all been a part of customer service, either on the consumer side or the service side.
Another thing