The Branding Process
We work with you to develop, refine and perfect your brand.
Below is a simplified version of our branding process:
- 1PHASE I: Facilitate Brand Workshop
- 2PHASE II: Perform Market Research
- 3PHASE III: Develop creative approaches
- 4PHASE IV: Implement on-brand marketing
Extensive market research.
Zeroing in on the right moniker.
First impressions count.
Bringing it all together.
Why is Branding Important?
Because it’s getting very noisy…
In today’s busy world, change is constant. Our lives and the pace we are doing business is getting faster and there are more competitors contending in similar markets.
Despite this noise and growing competition, we still need to interact with people and businesses to ensure prosperity. Your brand needs to be confident and it’s message needs to get out there to the right people.
This simply means we need to better understand our market, consider how we can make the right impression everywhere that we can, in a responsible but effective manner.
Shared Marketing’s experienced team will work with you and your brand to realise its true potential and unleash the inherent greatness within, whatever forms that may take.
We can identify its most engaging appearance, how it will speak and what it will say. We highlight your brand’s integrity, beauty and passion all while ensuring its message is clear and engaging.
Re-Branding & Relaunching: What is it?
Rebranding and relaunching can take many guises from the complete wholesale change of a company or product, inside and out. This includes name, culture, values, behaviours, tone, visual collateral and all that entails with no connections to the legacy entity, to something less dramatic and of a more evolutionary nature.
In each instance though, the change to whatever degree, affects a change in the minds of the target market in terms of their perceptions of the brand. That change is a process of giving a company, product or service a new image in order to make it more successful.
Positioned and developed correctly, brands offer a means of generating sustained growth, enabling companies to charge a premium. Equally they also assist a company to resist or bounce back from competitor attack.
Brands are key to a company’s long-term survival and market leadership. Accountants and auditors the world over calculate the value of brands when determining book values on the company balance sheets. In the case of strong brands, the brand can be 70% – 90% of the stock market value (intangible assets).
Rebranding is a complex process and should not be engaged lightly. Handled badly it can be damaging to business. Equally in the words of a Chinese proverb “if you do not plan for the future, you will get the one that shows up” and successful rebranding, relaunching and revitalisation adds significantly to a company’s long term success.
Brand Strategy. It’s like a road map.
Your Brand strategy is how you will change what people think today to what you want them to think tomorrow. Your road map will navigate your brand to where you want it to be.
Not only will we define the strategy, but we also create a communication approach that ensures you highlight your differentiation and reach your audience in clever ways.
- Brand identity creation
- Tone of voice and language creation
- Logo design and development
- Brand guidelines