What is Brand collateral?
Brand Collateral is the collection of media used to promote your organisation and support the sales and marketing of a product or service. Brand collateral should be designed in line with the brands core values and personality ensuring cohesion, consistency and the correct message.
These marketing aids are intended to make the sales effort easier and more effective and typically include:
- Business cards
- Printed & digital newsletters & brochures
- Email signatures
- Facebook, YouTube, Twitter page designs
- Point of sale
- Direct mail
- Vehicle signage
- Display, exhibition stands & graphics, signage
- Branded power point, keynote presentations
- Movies, videos, showreels etc.
All of these items and more are designed with a specific objective in mind. They are the tactical material of your brand strategy.
A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales.
Collateral design is an integral part of what we offer here at Shared Marketing. We’re experts in producing these and tools to ensure your business is a step ahead of the competition.