What is a Pay Per Click Campaign?
A Pay Per Click (or PPC) Campaign is a form of digital marketing that involves the use of search engine ads to encourage ‘clicks’ to your website. You will likely have seen these ads before at the very top of a search engine results page where the results have a label such as “sponsored’ or “ad” – these are pay per click advertisements. The largest PPC advertising platforms are Google Adwords and Bing Ads.
How it works
Each time your advertisement is clicked, leading a visitor to your website, you are charged a small fee to that search engine – hence “pay per click”. Now, if your campaign is well planned with market research and a target audience in mind, your campaign fees will be pretty minor in comparison to the worth that visit has to your business. For example: if you spend 5$ for one click, but that one click results in a $200 sale, then this marketing method is certainly worth the effort and cost.
What we do for you
At Shared Marketing, we take care of the aforementioned effort and planning that is vital in creating an efficient and effective PPC campaign. Our team of digital marketers will take the time to get to know your business in order to determine where it fits in the marketplace and who your ideal customers are – the ones who are most likely to use your services or products. Using the data we collect we will create your personalised campaign strategy to ensure you get the best rate of return for each click you pay for. Not only will we get your campaign up and running, will continually monitor and analyse the results of your campaign in order to make beneficial adjustments and keep you informed at every step.
Because we take care of all the hard work, you can focus on running your business and catering to your now growing customer base.