Do Small Businesses Need a Website?
| 9 June 2020
If you run a small business, you might be thinking a website isn’t a necessity. Unfortunately, this is a huge misconception that many small business owners struggle with. The truth is, a website is hugely beneficial, even if your business is small.
Here at Shared Marketing, we have assisted countless small businesses with their website needs and have seen first hand just how beneficial the addition of a website can be in terms of overall business growth. A website can do wonders for your business—below is 6 of our most important reasons why your business needs a website:
Credibility & Legitimacy:
These days, when people require a particular product or service, the first thing they will usually do is Google it. Those with a website will be found first and are going to look like the more legitimate and reliable option. Over time, it has become far more common for businesses to have a website rather than to not have a website. The percentage of businesses that don’t have a website almost looks a little out of place—this is where the lack of credibility factor comes into play.
If you don’t have a budget you needn’t worry—there are plenty of options out there including free website builders which are perfect if you have a knack for design and the time to learn the systems.
If you want something a little more professional but your budget is limited, we suggest taking a look at www.budgieweb.com.au. The system is set up so you can select a style, enter your information into a form, and then a professional team will go ahead and launch your site! Saves you money and time.
The world of marketing has evolved and is completely different to what it once was. Traditional marketing mediums such as radio, TV and print are no longer your only options. Everyone is online these days and therefore you need to alter your marketing accordingly.
SEO plays a huge part when it comes to making the very most out of your website. What is the point in going through the effort of having a new website built if nobody can find it? Putting the time into your SEO and ensuring your website can be found by search engines will reap rewards.
If you don’t have the time or knowledge to take care of your SEO needs or optimise your website, you can always ask the specialists here at Shared Marketing for assistance.
Do your competitors all have flashy websites while you don’t have one at all? This definitely isn’t in your best interest. Times have well and truly changed and if you want to keep up with the competition, you’re going to need to adapt.
If you have little to no web presence, you simply won’t be found. The majority of us have now entered the digital realm and this is how most consumers will find a product or service. So don’t sit back while your competitors get all the business—have a website built!
Connect with Customers:
Through the addition of a business website, you are also creating a new platform where customers can connect with you.
Contact forms are a handy feature that further encourages customer engagement. Sometimes a customer won’t have the time to pick up the phone or physically come visit your business. A contact form is a simple alternative that allows quick and easy communication. It also means customers can make an enquiry 24/7 and not just during business hours.
A website provides small business owners with new opportunities to get to know their target market. There are various analytics tools available used for collecting data about website visitors. Some of the data you can track includes the country a user is based in, the page they stayed the longest on and the page they left on. By tracking information like this, you can then make improvements where needed to better suit the needs of your target audience.
You can also use your website to collect information about your customer so that you can tailor future interactions to suit them. For example, you may choose to prompt website visitors to sign up to your mailing list so that you can send them future promotions and newsletters.
If you’re a product-based business, you could be missing out on a huge opportunity if you haven’t yet considered an online store. ECommerce is currently booming and if you’re wanting to expand your business, setting up an online store could be your ideal solution.
If you would like more information on eCommerce sites, have a read of our recent blog on tips for a successful online store.