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How to write an SEO rich article

| 24th January 2020

Articles and blog posts are a simple way to give your site a helping hand when it comes to your SEO. But how do you ensure your article is rich in SEO and you’re not just wasting your time by posting? The Shared Marketing team has put together a quick summary outlining some of the methods you should try out when you write your next blog post.

Keyword Research

Before you start writing your article, it’s important to first take some time to conduct keyword research into your chosen topic.

Keywords are the core of effective SEO as they help search engines understand your content to create relevant search results for users.

There are many online keyword planning tools available to help you quickly identify the most suitable keywords you should be using in your content. But be careful where you enter your email address, as you may face a landslide of unsolicited emails offering impossible to acheive results for impossibly cheap fees.



Quality Content

Gone are the days of purposely stuffing your posts with keywords to get your page ranking higher in the Search Engine Result Page (SERP). These days, Google is searching for original and quality content that will provide users with the answers they’re searching for. Try to make sure that your content is well written and is:

  • Full of relevant & accurate information
  • Has been fact-checked & is referenced where necessary
  • Is not simply copied from someone else’s hard work

Users don’t want to spend hours siphoning through your post to find what they’re looking for—this is why it’s recommended that you try to make your written copy concise and straight to the point.

It’s also helpful to use some headlines, subheadings and bullet points throughout your text as this can make it much easier for readers to skim and easier for search engines to understand what your post is about when crawling it.

Featured Snippets

A featured snippet is position zero on the Google search results. If you want to optimise your content for a position zero spot, you should try to incorporate step-by-step lists, bullet points, tables or definitions into your post—this is often what will show up in a featured snippet for most Google searches.

It’s also important to try to optimise your posts for voice search where possible. Most voice searches are question-based, so you should try to incorporate a relevant question in your copy and answer it shortly and clearly.



Including images in your content is a simple way to make it more interesting and shareable. You should always ensure that your images have been optimised—if an image file is too large, it can slow down the load time and hurt your SEO.

Make sure that you’ve chosen relevant and attractive images and always be sure to include ALT tags. ALT tags are short descriptions of the image that help search engine robots get a better understanding of what your post is about.

Although ALT Tags can be great for SEO, it’s important to remember their real purpose. ALT tags are used to assist the visually impaired, who use screen readers to browse websites, so be sure to include an actual description of the image along with your keywords! We’re expecting that there will be a renewed focus on accessibility and compliance in 2020—stay tuned to our blog for more information on that topic.

Yes, there is so much more to SEO than meets the eye! But by trying out some of these simple tips, you can easily increase your chances of climbing up the rankings. We will be back with more advice for other SEO must-haves like meta-descriptions and schema—stay up to date by following us on Facebook and signing up to our monthly newsletter.

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