Including images in your content is a simple way to make it more interesting and shareable. You should always ensure that your images have been optimised—if an image file is too large, it can slow down the load time and hurt your SEO.
Make sure that you’ve chosen relevant and attractive images and always be sure to include ALT tags. ALT tags are short descriptions of the image that help search engine robots get a better understanding of what your post is about.
Although ALT Tags can be great for SEO, it’s important to remember their real purpose. ALT tags are used to assist the visually impaired, who use screen readers to browse websites, so be sure to include an actual description of the image along with your keywords! We’re expecting that there will be a renewed focus on accessibility and compliance in 2020—stay tuned to our blog for more information on that topic.
Yes, there is so much more to SEO than meets the eye! But by trying out some of these simple tips, you can easily increase your chances of climbing up the rankings. We will be back with more advice for other SEO must-haves like meta-descriptions and schema—stay up to date by following us on Facebook and signing up to our monthly newsletter.