Google My Business:
Are You Using it Correctly?
Google My Business is an essential tool when it comes to managing the online presence of your business or organisation. Ensuring you’re using it correctly is now more important than ever. With regular updates, Google My Business can sometimes be difficult to keep up with.
| 11 November 2019
The best ways to use Google My Business and how to get the most benefit for your business are constantly being revised. Here at Shared Marketing, we’ve created a simple overview to help you when it comes to managing your Google My Business account.
What is Google My Business?
Google My Business is a free and easy-to-use system for managing your Google search listings. Google My Business allows you to share key information about your business or organisation directly on the Search Engine Results Page, helping to attract new clients and customers.
Why should I use Google My Business?
Once you register and verify your business with Google My Business, you can easily add and edit information. Key information to add to your listing includes your address, phone number, trading hours and website address. You can monitor and reply to customer reviews, create posts and special offers, display your social profiles, or even answer questions asked by potential customers.
How to make the most out of your GMB listing:
The key to a good Google My Business listing is to include as much information as possible. For instance, If your listing includes photos, trading hours, contact information and a website, a potential client is more likely to use your service or product over a competitor who has little or no information on their listing. Google My Business allows you to really flesh out your information, with options for letting users know whether your business has wheelchair access or free wifi. More information makes your business appear well established and helps build trust and credibility among potential customers.
Updates to usage from Google:
Google is constantly updating and working to further improve Google My Business. It’s important that you keep up to date with the latest changes and new features to make sure your listing has the best chance of attracting new business.