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Local SEO: What is it & how to leverage it

17 January 2020

There are many little changes you can make to help your small business get found online—one of these is investing some time and effort into your local SEO. To help you get the ball rolling, we’ve put together a quick summary on local SEO, what it involves and what you can do to make sure you’re achieving it.

What is Local SEO?

Local SEO is how businesses who assist their clients face-to-face get found online and increase their visibility. These kinds of businesses include those with a physical location (such as a dentist, restaurant or clothing store) or serviced based businesses that go from location to location within a specified radius (such as an electrician or a plumber).

There are many elements involved in local SEO and methods for improving your likelihood of getting found on Google. These can include:

  • Claiming a Google My Business listing
  • Ensuring your business location appears in a Google local search
  • Managing online reviews
  • Local-centric social media engagement

Ways to Improve your Local SEO:

Your Google My Business account plays a crucial role when it comes to local SEO. So if you haven’t already claimed your business listing on Google—this will be your first step. Google My Business is a free application and it will also increase the likelihood of  your business showing up on Google Maps.

You can start working towards optimising your Google My Business listing by considering a few of these easy methods:

  • Make sure your listing has been verified.
  • Update all the information and ensure it is accurate. Important information includes your trading hours, logo, accepted payment methods and plenty of images. The more information the better—this will show potential customers that you are well-established and it presents you as a credible business.

Online reviews are also great for improving your local SEO presence. Encourage your customers to leave you a review online and ensure you reply to reviews (both positive and negative) in a professional manner.

Finally, take a look at the content on your website, is the information about your location and the areas that you service easy for the visitor to find? There are also many more technical updates that can help your site to be found by locals through the search engines. Depending on your abilities to update the back end of your site, you may be better off chatting to an SEO provider with staff who have the technical experience in-house, like, eh-hem, Shared Marketing.

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