Your Google My Business account plays a crucial role when it comes to local SEO. So if you haven’t already claimed your business listing on Google—this will be your first step. Google My Business is a free application and it will also increase the likelihood of your business showing up on Google Maps.
You can start working towards optimising your Google My Business listing by considering a few of these easy methods:
- Make sure your listing has been verified.
- Update all the information and ensure it is accurate. Important information includes your trading hours, logo, accepted payment methods and plenty of images. The more information the better—this will show potential customers that you are well-established and it presents you as a credible business.
Online reviews are also great for improving your local SEO presence. Encourage your customers to leave you a review online and ensure you reply to reviews (both positive and negative) in a professional manner.
Finally, take a look at the content on your website, is the information about your location and the areas that you service easy for the visitor to find? There are also many more technical updates that can help your site to be found by locals through the search engines. Depending on your abilities to update the back end of your site, you may be better off chatting to an SEO provider with staff who have the technical experience in-house, like, eh-hem, Shared Marketing.
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