Information, Latest News, Logo Design Big Changes For Australian Made LogoAustralia’s Nation Brand Advisory Council has decided to rebrand the iconic Australian Made kangaroo logo, opting for a mor
Google, Information, Latest News, Website Design Do Small Businesses Need a Website?If you run a small business, you might be thinking a website isn’t a necessity. Unfortunately, this is a huge misconception
Information, Latest News, SEO, Website Design How to tell it’s time to update your websiteThese days, websites have become a necessity for businesses in almost all industries. If you’ve had the same website for a
Ecommerce, Google, Information, Latest News, SEO, Strategic Marketing Tips for a successful online storeWith COVID-19 restrictions starting to ease here in Australia, many retailers are slowly opening their doors again. Before th
Information, Latest News, SEO, Website Design WordPress vs. Other Platforms: Which is Right For You?WordPress is still one of the most popular platforms out there and for very good reason—is WordPress right for you though?
Google, Information, Latest News, SEO, Strategic Marketing SEO vs. SEM: Which is the best option for your business?There is often confusion surrounding the two terms SEO and SEM. Many business owners out there are unsure of which they would
Information, Latest News Successfully Working From Home: Our Top TipsAcross Australia and the rest of the world, many of us have started working remotely. If you’re accustomed to working in an
Copywriting, Information, Latest News, SEO How do I write the copy for my website?With all of this spare time on our hands, we would be mad not to use it to develop our online content, right? If you’ve bee
Advertising, Information, Latest News, Strategic Marketing Marketing in Tough Times: How to Keep Afloat During COVID-19The impact of coronavirus has been well and truly felt across Australia and the rest of the world. Many aspects of our lives
Advertising, Google, Information, Latest News The Basics of Pay Per Click: Should you be using it?As the name suggests, PPC (Pay Per Click) is a type of online marketing where advertisers pay a fee each time their ad gets c
Latest News, Social Media Instagram Feed – Changes Are ComingDoes your website display your Instagram feed? If it does, you could be in for a rude shock when the latest Instagram update
Google, Information, Latest News, SEO Growing your Small Business: Why SEO is so ImportantAs a small business owner, you already have enough on your plate to worry about. Why should you add Search Engine Optimisatio
Advertising, Google, Latest News, SEO The Beginner’s Guide to CRO (Conversion Rate Optimisation)Conversion Rate Optimisation (CRO) is the process of increasing the number of website visitors who take action on your site.
Blogging, Copywriting, Google, Latest News, SEO How to Write an SEO Rich ArticleArticles and blog posts are a simple way to give your site a helping hand when it comes to your SEO. But how do you ensure yo
Google, Information, Latest News Google Now Showing Favicons in Search ResultsHave you noticed the newest tweak Google has made to its desktop search? As shown in the screenshot, there are now little bra
Google, Latest News, SEO Local SEO: What is it & how to leverage itThere are many little changes you can make to help your small business get found online—one of these is investing some time
Information, Latest News, SEO The Biggest SEO Trends to Come out of 2019There were many SEO trends that came to the surface last year—we’ve decided to take a look back at a few of the biggest S
Advertising, Campaigns, Latest News, Social Media, Strategic Marketing Digital Marketing Grants for Small Business: Beat the December Deadline!Would $10,000 assist your business’s digital marketing efforts? The Small Business Digital Marketing Grant was introduced t
Google, Information, Latest News Are you using your Google My Business listing correctly?Google My Business is an essential tool when it comes to managing the online presence of your business or organisation. Ensur
Information, Latest News Australia’s Newest Domain Name Is Almost Here: .auShort and simple, the new .au domain name will now make it even easier for Australian customers to access your website. Easy
Information, Latest News, Technology Six Easy Ways (+1 other) To Reduce Spam EmailsAfter 10 years in the website design and marketing industry we have hosted many a website and solved many a perplexing proble
Google, Latest News, SEO, Strategic Marketing, Technology Digital Marketing: The Exciting World of Voice SearchDigital marketing has always been an ever-evolving and fast-paced industry, one where new technological innovations are being
Latest News, Website Design What the GDPR means for Australian Business and Website OwnersIf you are a business owner or corporation in Australia, you have no doubt been alerted to the introduction of the General Da
Advertising, AdWords, Ecommerce, Google, Latest News, SEO, Technology, Website Design What are cookies and how do they affect me?Almost all of us have heard of cookies, but it can be difficult to understand exactly what they are, and aren't. Below is a s
Ecommerce, Google, Information, Latest News, SEO, Website Design HTTPS and SSL CertificatesIn the past SSL Certificates were almost exclusively used for eCommerce stores. These days having an SSL certificate installe
Advertising, Ecommerce, Latest News, Logo Design, Website Design The Top 5 investments for your eCommere websiteWant to set up an eCommerce website but not sure how to spend your budget? Here’s our Top 5 on what your business needs to
Branding, Ecommerce, Latest News, Website Design Styling your online storeWhen it comes to retail, it’s all about getting the presentation and image of your store right to attract new customers and
Advertising, Branding, Campaigns, Latest News, Strategic Marketing, Video Production, Viral Marketing The Marketing Advantages of ‘How To’ videosWith YouTube being one of the most used search engines in the world (sorry Google), it is not surprising that businesses are
Google, Information, Latest News, Uncategorized, Website Design Google Warning Websites to Use SSLExperts have been warning for some time now that Google is aggressively encouraging website owners to transition to using SSL
Branding, Campaigns, Customer Relations, Latest News, Strategic Marketing Why Perception of Value is so importantWith the technology take-over and 24/7 information service that consumers are now exposed to, getting your product noticed is
Google, Latest News, SEO, Website Design Websites Beware – Google is blacklisting HTTPHTTP stands for Hypertext Transfer Protocol and is the old and not secure version in which information and data is shared whi
Branding, Latest News, Public Relations, Social Media Why your Business Needs to Give BackIrrespective of the size of your business, there is an infinite way in which you as a business can give back to the community
Branding, Campaigns, Latest News, SEO, Strategic Marketing 5 Business To Dos in 2017Only a few more sleeps until we welcome in the new year and with the new year comes new years resolutions. If you are a busi
Branding, Campaigns, Latest News, Strategic Marketing Spotify launches the ‘weirdest’ global campaign ever“Thanks 2016, It’s been weird.” Welcome to Spotify’s biggest ever campaign and boy is it weird - weird in a good way.
Branding, Campaigns, Latest News, Strategic Marketing 2016’s Top 5 Most Viral CampaignsWhen it comes to going viral with a message, it all comes down to how many people want to physically ‘share’ your message
Latest News Merry Christmas from Shared MarketingHappy Silly Season! Our business would not be possible without the continued support of our fantastic clients, incredible
Google, SEO How to get your SEO up and racing!It can often feel like a fight to the finish line when it comes to competing for traffic to your website which is why you nee
Advertising, Campaigns, Social Media, Strategic Marketing Tips for Marketing at ChristmasThe early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festiv
Strategic Marketing How to recognise a golden sponsorship opportunityAs a business owner, there will be many opportunities that can be used to gain more exposure for your brand. To name a few:
Strategic Marketing Why Nike keeps winning Olympic sponsorship gold in 2016The world is in official Olympic fever as the 2016 Olympic Games kicked off in Rio de Janeiro and their 11 official partners
SEO How Brexit is affecting SEO?Well! We didn't see that one coming did we? On the 24th of June, the world economy - and social media - spiraled out of co
Google 6 things to type into Google because you canWe all know that the team at Google has a pretty awesome sense of humour and we've found six things you type into your Google
Google 5 Facts about Google you probably didn’t knowMost of the western world has heard of Google, but here's some interesting facts you may not know about the Search Engine gia
Information, Social Media Twitter gives us more tweet!There's a saying 'Less is more' but it appears that is not the case when it comes to social media and people wanting to get t
Campaigns, Customer Relations, Information, Public Relations, Social Media What is Social Proof and why do I need it? Imagine you are walking past two cafés wanting to buy a cup of coffee. One café looks really nice but has no customers. T
Information, Social Media The (Facebook) Bots Are Coming!"Hey those boots you were looking at last week are now sale! Would you like us to hold a pair for you?" This is an example
Advertising, Branding, Campaigns, Strategic Marketing 5 best Australian brand mascots On the back of the launch of Borobi, the Gold Coast 2018 Commonwealth Games mascot we thought it only fitting to pay tribut
Strategic Marketing The story behind Borobi – Mascot for the 2018 Commonwealth GamesThere is always an air of apprehension when it comes to the unveiling of a mascot, especially when it's for your own country.
Advertising, Campaigns, Customer Relations, Strategic Marketing How to engage your customers – outside of social mediaKnown for it's sun, sand and surf, the city of the Gold Coast is buzzing for more reasons than one. It's difficult to find a
Latest News, Strategic Marketing, Website Design Help! My website is sick!There are many reasons why business owners need help with their website - and sometimes they're not even aware their website
Branding, Campaigns, Latest News, Public Relations, Social Media, Strategic Marketing One of the best Aldi failsWhen it comes to branding and consumer engagement, social media has opened the floodgates like nothing else we've seen. There
Campaigns, Commercials, Latest News There’s Nothing Like AustraliaHappy Australia day Australians! You are about to be given the gift of thousands of new international friends thanks to the l
Advertising, Campaigns, Latest News, Public Relations, Social Media, Strategic Marketing New Years Resolutions for your businessSo 2016 is here. Now. We're in it. Therefore the excuse of 'we'll do that next year' is officially null and void. Sorry but t
Blogging, Copywriting, Latest News, SEO How to make blogging child’s playIt's no secret that Google loves content which is why there is now such a strong emphasis on websites having a quality and re
Campaigns, Customer Relations, Google, Information, Latest News, Strategic Marketing Why research is essential to your businessThere's a saying from the very clever Albert Einstein "If you stop learning you start dying." This saying could not be more t
Advertising, Campaigns, Graphic Design, Latest News, SEO, Strategic Marketing Tips for Marketing at ChristmasThe early bird captures the worm and that goes for snagging those eager online Christmas shoppers as well! With the festive s
Branding, Customer Relations, Graphic Design, Latest News, Logo Design, Strategic Marketing Building and Designing your businessHome renovation and design has never been more popular with magazines, blogs and reality tv show galore flooding our senses.
Branding, Campaigns, Information, Latest News, Strategic Marketing Why we love eBooksThere's not many people out there who haven't subscribed to, or at least heard, of eBooks. EBooks are paving the way when i
Branding, Campaigns, Latest News, Public Relations, Strategic Marketing The best PR campaigns will often come from consumers'Bring Back Allens Jelly Tots" was the message coming from fans of the Allen's lolly which was removed from the production li
Branding, Graphic Design, Latest News Design forces the AFL to say sorryAs a business, if you're going to copy or 'replicate' artwork, you had better have a good strategy in place for the repercuss
Branding, Customer Relations, Latest News, Social Media How killing a lion can kill your businessThere's not many people in the western world who wouldn't be familiar with the tragic fate of a famed lion named Cecil. Cec
Customer Relations, Latest News, Technology, Website Design The Changing Face of Retail CustomersA recent study by Delloite revealed the interesting - but unsurprising fact - that over 60% of customers check out the mercha
Advertising, AdWords, Campaigns, Google, Latest News Why you have to get your Google AdWords right!As we've previously discussed, there's a lot more to setting up an AdWords campaign than meets the eye! Google is a tricky be
Latest News, SEO, Strategic Marketing SEO stands for Search Engine OptimisationThere's a certain three letters that you may hear being thrown around in general website conversation . . . SEO. Now, don't f
Latest News, Website Design The importance of testing your websiteIt is a very exciting time when you go to launch (or re-launch) your website. There is a world of possibilities out there and
Copywriting, Google, Latest News, SEO Why spelling mistakes are bad for businessThere is nothing more off-putting than reading through the first line of a blog article, email newsletter or even a website a
Branding, Campaigns, Customer Relations, Latest News, Strategic Marketing Keep your marketing respectfulMarketing is about branding and what better way to get your company name out there than by affiliating your business with a s
Google, Latest News, SEO, Technology, Website Design D-Day is coming if your website is not mobile friendlyIt's official. Google has announced the cut-off date for getting your website mobile friendly is the 21st of April. After thi
Branding, Campaigns, Copywriting, Customer Relations, Google, Latest News, Logo Design, Public Relations, SEO, Social Media, Strategic Marketing, Technology, Website Design How can your marketing get lucky?In tribute to St Patrick's Day we thought we would take a look at some very simple tricks of the trade that can help you get
Branding, Latest News, Public Relations, Social Media Your website needs a Facebook pageThe definition of Yin and Yang thanks to our friends at Wikipedia reads as: "Yin and yang can be thought of as complementary
Branding, Copywriting, Google, Latest News, SEO To blog or not to blog, that is the questionWords, words, words. Words are everywhere. Words are communication. Words are important and words are becoming increasingly i
Branding, Campaigns, Latest News, Website Design Does your website need a reno?Your website is nine times out of ten the first impression, or the 'front door' to your business for new clients. So if your
Branding, Google, Latest News, Strategic Marketing, Technology, Website Design There’s a storm of analytics coming at you!"Our website is performing really well." "We have received heaps of enquiries from our Adwords campaign." These little pats o
Advertising, Branding, Campaigns, Commercials, Latest News Score a touch down with your brandingThe American Super Bowl has become as much about entertainment as it has about sport and never more so than the 2015 Super Bo
Advertising, Branding, Campaigns, Latest News, Strategic Marketing, Website Design How to hit a bullseye with your Ad Re-targetingHave you ever visited a website, left the website, then 5 seconds later seen an ad for that very same website on your intern
Latest News, SEO, Strategic Marketing, Technology What is Google Hummingbird and will it effect your SEO?When you look up the definition of Google, as supplied by Google, not once does it mention 'increasing traffic to websites.'
Google, Latest News Your Map to Middle EarthIt's reassuring to know that even Google can have a bit of a giggle every now and then. Recently a new location Google Maps M
Branding, Latest News, Strategic Marketing New year, new marketing strategy.2015 has flown in faster than we can say 'where did 2014 go?'. But with a new year comes a new opportunity to get things in p
Branding, Campaigns, Graphic Design, Latest News It’s beginning to look a lot like ChristmasThe tinsel has been on the shelves since October and before we know it, the Easter Eggs will be out. So is your business read
Campaigns, Commercials, Customer Relations, Latest News, Public Relations Retailer tears for 2014 Christmas campaignsChristmas campaigns have been taken to a new level this year thanks to our English pals and retail/grocery giants, John Lewis
AdWords, Branding, Latest News, Strategic Marketing The Waitplate System & What They’re Doing RightAt Shared Marketing HQ, we love success stories and Gold Coast based company, the Waitplate System, is one of those stories.
Google, Latest News, SEO, Technology, Website Design Why your website has to be mobileThere is nothing more frustrating than surfing the internet on your phone or iPad and coming across a website that has bits o
Branding, Campaigns, Latest News, Strategic Marketing Santa bought a Jeep.Step aside Rudolph, Santa has bought a Jeep! The marketing gurus behind the simple yet brilliant 'I bought a Jeep' campaign
AdWords, Branding, Campaigns, Google, Latest News, Strategic Marketing Black Friday is coming and so are the customers!It has traditionally been the American consumers and retailers favourite day of the shopping calendar. Black Friday is the of
Customer Relations, Latest News, Technology The wonderful world of marketing acronymsHave you ever attended a networking event, sat through a conference or just began a conversation with a colleague and found y
Latest News, SEO, Social Media, Technology Why Bing loves Emoji’sEmoji's or Emoticons are one of Japan's most famous exports. Any time you see a happy face or a thumbs up in your emails, soc
Campaigns, Latest News, Public Relations Where the Bloody Hell are you Barack?There is not much more you could ask for than global recognition for your brand through the direct endorsement from the Pre
Campaigns, Latest News, Public Relations Making a Message to RememberSince July 2014, the historic Tower of London has seen a gradual transformation through the colour red. Armistice Day marked
Branding, Campaigns, Customer Relations, Latest News, Public Relations, Social Media, Strategic Marketing #DontHashItUpSocial media is a dream come true for PR and marketing companies. Want to get some quick brand exposure out to the masses and
Copywriting, Google, Latest News, SEO Why doesn’t Google like me?It's a question many business owners ask themselves over and over again "Why doesn't Google like my website?" It's a problem
Latest News, Public Relations, Social Media, Strategic Marketing Staying true to your clienteleThere are a few demographics that you just don't mess with, one of them being parents of young children. If you get this grou
Branding, Campaigns, Customer Relations, Latest News, Public Relations, Strategic Marketing Be careful what you promiseEarlier this month an intriguing precedent was set for slogans used for companies. The global entity that is Red Bull saw its
Branding, Campaigns, Customer Relations, Latest News, Public Relations, Social Media, Strategic Marketing Campaigns Which Make Your Database GrowWin a year of babysitting. This is the new and quite ingenious campaign released by retail chain Best and Less. When reading
Branding, Campaigns, Customer Relations, Latest News, Public Relations, SEO, Strategic Marketing Getting Behind Your Local BusinessAs a business owner it makes sense to go after the big contracts and projects. As a business owner it is also easy to get car
Advertising, Branding, Campaigns, Customer Relations, Latest News, Strategic Marketing It’s All In A NameBoost Juice did it. Coke did it and it was as simple as picking a name. Two of the most recently successful marketing and PR
Branding, Latest News, Public Relations, Strategic Marketing Would You Like a Guinea Pig with your Stuffed Crust?This is not a 'value add' you would expect to hear when ordering your Friday night pizza feast but this is exactly what was h
Advertising, Branding, Latest News, Strategic Marketing Ca$hing In on The Next Big ThingThere seem to be a growing number of global occasions that are presenting themselves to the masses that you as a business, ca
Branding, Graphic Design, Latest News, Logo Design The Story Behind The LogoTake a look around you right now, the world is surrounded by logos and designs. The Samsung logo on your phone, the BIC logo
Advertising, Branding, Customer Relations, Latest News, Public Relations, Strategic Marketing Getting Offensive to Get NoticedIt can be difficult to get your brand noticed in a market that is undoubtedly saturated with simular products and services an
Big Changes For Australian Made Logo
Do Small Businesses Need a Website?
How to tell it’s time to update your website
Tips for a successful online store
WordPress vs. Other Platforms: Which is Right For You?
SEO vs. SEM: Which is the best option for your business?
Successfully Working From Home: Our Top Tips
How do I write the copy for my website?
Marketing in Tough Times: How to Keep Afloat During COVID-19
The Basics of Pay Per Click: Should you be using it?
Instagram Feed – Changes Are Coming
Growing your Small Business: Why SEO is so Important
The Beginner’s Guide to CRO (Conversion Rate Optimisation)
How to Write an SEO Rich Article
Google Now Showing Favicons in Search Results
Local SEO: What is it & how to leverage it
The Biggest SEO Trends to Come out of 2019
Digital Marketing Grants for Small Business: Beat the December Deadline!
Are you using your Google My Business listing correctly?
Australia’s Newest Domain Name Is Almost Here: .au
Six Easy Ways (+1 other) To Reduce Spam Emails
Digital Marketing: The Exciting World of Voice Search
What the GDPR means for Australian Business and Website Owners
What are cookies and how do they affect me?
HTTPS and SSL Certificates
The Top 5 investments for your eCommere website
Styling your online store
The Marketing Advantages of ‘How To’ videos
Google Warning Websites to Use SSL
Why Perception of Value is so important
Websites Beware – Google is blacklisting HTTP
Why your Business Needs to Give Back
5 Business To Dos in 2017
Spotify launches the ‘weirdest’ global campaign ever
2016’s Top 5 Most Viral Campaigns
Merry Christmas from Shared Marketing
How to get your SEO up and racing!
Tips for Marketing at Christmas
How to recognise a golden sponsorship opportunity
Why Nike keeps winning Olympic sponsorship gold in 2016
How Brexit is affecting SEO?
6 things to type into Google because you can
5 Facts about Google you probably didn’t know
Twitter gives us more tweet!
What is Social Proof and why do I need it?
The (Facebook) Bots Are Coming!
5 best Australian brand mascots
The story behind Borobi – Mascot for the 2018 Commonwealth Games
General FAQ
How to engage your customers – outside of social media
Help! My website is sick!
One of the best Aldi fails
There’s Nothing Like Australia
New Years Resolutions for your business
How to make blogging child’s play
Why research is essential to your business
Tips for Marketing at Christmas
Building and Designing your business
Why we love eBooks
The best PR campaigns will often come from consumers
Design forces the AFL to say sorry
How killing a lion can kill your business
The Changing Face of Retail Customers
Why you have to get your Google AdWords right!
SEO stands for Search Engine Optimisation
The importance of testing your website
Why spelling mistakes are bad for business
Keep your marketing respectful
D-Day is coming if your website is not mobile friendly
How can your marketing get lucky?
Your website needs a Facebook page
To blog or not to blog, that is the question
Does your website need a reno?
There’s a storm of analytics coming at you!
Score a touch down with your branding
How to hit a bullseye with your Ad Re-targeting
What is Google Hummingbird and will it effect your SEO?
Your Map to Middle Earth
New year, new marketing strategy.
It’s beginning to look a lot like Christmas
Retailer tears for 2014 Christmas campaigns
The Waitplate System & What They’re Doing Right
Why your website has to be mobile
Santa bought a Jeep.
Black Friday is coming and so are the customers!
The wonderful world of marketing acronyms
Why Bing loves Emoji’s
Where the Bloody Hell are you Barack?
Making a Message to Remember
#DontHashItUp
Why doesn’t Google like me?
Staying true to your clientele
Be careful what you promise
Campaigns Which Make Your Database Grow
Getting Behind Your Local Business
It’s All In A Name
Would You Like a Guinea Pig with your Stuffed Crust?
Ca$hing In on The Next Big Thing
The Story Behind The Logo
Getting Offensive to Get Noticed