Well! We didn’t see that one coming did we?
On the 24th of June, the world economy – and social media – spiraled out of control as the United Kingdom said Ta-Ta to the EU.
Aside from a stock market meltdown, social media and search engines went into chaos as the western world took to their electronic devices and began furiously searching about all things British and European. From late May through to today, the masses took a break from searching for details on Taylor Swift’s love life and Donald Trump’s hair and all Search Engine eyes were on one word, Brexit.
The most popular Google searches within the UK ranged from questions regarding Brexit itself through to the future of British Prime Minister, David Cameron.
So how can you tap into these Brexit searches for SEO and Social Media for your business?
- eCommerce and international trading with British companies.
- News articles on website blogs addressing any FAQ’s regarding Brexit that could potentially affect your customers.
- Marketing campaigns.
- Throw in one of the most searched hashtags #Brexit into a social media post (when it’s relevant of course!)
While you don’t want to leave a bad taste in anyone’s mouth, ‘Brexit’ is a major talking point and if you can find relevance and incorporate some content into your website or social media, even if it’s a funny tweet or hashtag, now would be the best time to jump on the bandwagon and the make the most out of bad situation!