Downings is located on the waterfront in Lakes Entrance, Victoria has been an established name for fashion in the area for over a decade. The family business has turned into somewhat of a landmark for locals and tourists alike. Over the years they changed their image from a casual and surfwear shop into a men’s and women’s formal fashion boutique supplying labels such as Wish, Cooper Street, Henley and Elwood. With the change from their ‘Downing Land and Surf’ shop, the refurbished ‘Downings’ required a much for sophisticated and streamlined brand. The logo Shared Marketing designed had to be easily recognisable, stylish and appealing to both male and female clientele.
Shared Marketing Services: Branding, Logo Design, Signage and Social Media.
